3 business models.
3 different ways to become a part of the Group.
Franchising. A streamlined, flexible, functional affiliation model.
We firmly believe that flexibility is a value that should be nurtured. It enables us to meet the demands of all our guests, adapting to their requirements.
We wanted to apply the same flexibility to our affiliation model to create a light and non-standardised structure. So we have devised 3 different partnership models, identified by a different number of shields, with progressively increasing commitment for both parties involved.
In this way Gruppo UNA has established flexible standards and obligations that can adapt to the needs of its partners as necessary, while at all times guaranteeing the level of quality that is our distinguishing feature. Each entrepreneur can identify with a different brand – UNA Esperienze, UNAHOTELS or UNAWAY – and a different affiliation model, while maintaining their facility's own identity and peculiarities.
The set-up standards and direct and indirect costs are determined from the outset following simple, clear guidelines that provide affiliates with a streamlined and clearly identified model.
Keywords: sustainable costs, inclusion in a consolidated group, flexibility in hotel set-ups and standards.