Gruppo UNA: new investments in MICE Industry

Gruppo UNA announces important news in the MICE sector.

11 Mar 2019

Gruppo UNA, the new signature of the Italian hospitality, announces important news in the MICE sector with the aim of achieving a noticeable growth in the segment, which in 2018 accounted 22% of total turnover. Among the initiatives put in place for 2019 stand out the launch of the new section of the website dedicated to the meeting industry, to the expansion of the team and a new Booking Office for the Milan and Varese areas.

The key concept is to put the client at the heart of the activities, improving perceived quality and making communication more useful and targeted.

The creation of an entire section of the website dedicated to meeting and events goes along this initiative, with which Gruppo UNA wants to propose itself as a responsive and proactive reality vis-a-vis the needs of the sales partners.

Among the news, the website gives the possibility to consult the complete offer of facilities and meeting rooms, to filter by room’s capacity and type of event, to download the dedicated product sheets complete with planimetry and technical characteristics- and to ask for an online quote filling the dedicated form.

To support this development project, Nicola Accurso - Head of Sales and Marketing, Brand, Communication, Revenue and Distribution - has recently strengthen the team with the entry of Claudia Vanni in the role of MICE International Sales Director: thanks to the deep knowledge of the sector, gained over the course of her twenty years experience in the hospitality field, Claudia will handle the management of the international world with the aim of further increasing the segment.

With the objective to make the response of Gruppo UNA even more effective and well-timed in a strategic area like Milan one, the new MICE Milan office, based at UNAHOTELS Expo Fiera Milano, wants to propose itself as a lean and agile model in the offers management for the MICE segment.

The base for the growth strategy for 2019, is an extremely wide offer, attested by the numbers of Gruppo UNA: 18.500 square metres of meeting and conference rooms, perfectly equipped in 18 destinations, 177 spaces for events, 4.500 rooms in 31 hotels and resorts specialized in MICE and 11 private villas  for exclusive and original parties are the solid basis that made the segment successful in 2018 and that will contribute to achieving the new goals.

Our extensive portfolio of facilities located throughout the Peninsula is able to fulfil the different needs of the meeting industry thanks to his peculiarities: in Milan, there’s a group of 12 hotels among which stands out UNAHOTELS Expo Fiera Milano with his two main halls, both able to accommodate up to 1.200 participants. Staying in Lombardy UNAHOTELS Varese is also notable for its plenary. In Bologna, the main structures dedicated to the congressional are two: UNAHOTELS Bologna Fiera and UNAWAY Congress Hotel Bologna San Lazzaro that have an independent congress centre for major events, product launches and mini fairs. Moving to Tuscany, Versilia Lido | UNA Esperienze is the ideal location for meetings just a step from the sea, while in Rome stands the UNAHOTELS Decò Roma with its modular conference room and large windows on the roof. Finally in Sicily are located UNAHOTELS Naxos Beach, with an independent congress centre, UNAHOTELS Capotaormina characterized by an amazing location on a promontory overlooking the sea and the central Palace Catania | UNA Esperienze, with the Etnea Roof Restaurant & Bar and his wonderful view on the Mount Etna and the city. Other charming facilities are are ideal locations for the exclusive incentive market from the ancient villa and resort on the seaside to the golf hotel and the historic building.