Victims of fashion, rejoice!

27 Jul 2019

Gruppo UNA

If you adore the thought of being able to shop 'til you drop while holidaying, then your Versilia holiday will certainly not disappoint.

Versilia, shopping

Shopping in Versilia.

There are so many opportunities to shop for trendy Italian artisan styles and designer clothes throughout Versilia. Much of the reason for this is due to the fact that the Versilia Riviera is popular with celebs and fashion icons, from Italy and around the world. It's unusual not see at least one famous face during a stay here. And, of course, the peak summer season sees an influx of holidaymakers, as this sunny stretch of coastline is popular with Italians and international visitors.

You'll discover popular Fiacchini boutiques in both Forte dei Marmi and Viareggio, offering a wide range of popular products by designers such as Alexander McQueen, Lanvin or Chrissie Morris. And, Gucci and Prada boutiques are also stapled features of Forte dei Marmi shopping. Prada has even dedicated some of its most colourful, summer bags to the town of Forte dei Marmi, which inspired the designs.

What's more, if the weather is too hot to travel far, you'll also find some of the top Versilia hotels provide superb shops with numerous design classics from top brands and iconic fashion labels. This means you don't even have to head outside to browse.

Shopping in Pietrasanta offers lots more options!

Once you tire of the seaside boutiques and fashion outlets, nearby Pietrasanta should be your next port of call. This historic town offers a variety of superb tourist attractions, but shopaholics will be more interested in discovering unique artisan outlets hidden down cobbled alleys or shopping in stores such as Silvia Bini or the modern department store Marco Bignu, which stocks all the essential modern and avant-garde brands.

You'll also discover Pietrasanta is home to an extensive Dolce & Gabbana store and the luxury Market Gallery boutique.

Shopping in Pietrasanta

Whether you're shopping for Yves Saint Laurent dresses or Prada accessories, all your needs are available locally in the Versilia area. And, with Florence, Pisa, and Bologna just a short hop away, the world is truly your shopping oyster when you holiday in this region.

Versilia Fashion Week is just one of the popular Versilia events held each year.

Lido di Camaiore stages a number of Fashion Week events each year. If you want to find out more about Versilia and its links to fashion and style, take time to browse the website or the Versilia Fashion Week Facebook page.

Italian fashion

Some more exciting Versilia events planned for 2019 include Il Volo on tour at the Versilia Arena on 11 July, and the Consonanze sculpture exhibit of 11 renowned sculptors being held at the Barbara Paci Art Gallery in Pietrasanta through July and August.  

Holidays in Versilia: where to go.

The Versilia beaches are renowned for their soft sands and safe bathing. You'll find there are lots of activities and things to do in Versilia, including ocean activities such as sailing, fishing, snorkelling and water skiing, and kids will absolutely adore the safe, sandy beaches at resorts like Viareggio, Lido di Camaiore, and Forte dei Marmi.

Keen walkers, hikers and mountain bikers will enjoy exploring the nearby peaks and trails and sleepy villages of the Apulia Mountains which soar high above the Versilia coastline and contribute so much to its outstanding beauty.  

If you plan to venture further afield, Pisa is only about 30 minutes drive from the Versilia coast and offers lots of visitor attractions in addition to its Leaning Tower!

The historic city of Florence is also just about one hour's journey from Versilia and visitors will discover this breathtakingly beautiful medieval city has lots more to offer than art and architecture.  Shopaholics will certainly discover lots to see and do in the popular city of Florence

Get in touch with Gruppo UNA.

Don't hesitate to get in touch with Gruppo UNA to find out about our hotels in the Versilia Riviera. We're more than happy to discuss your stay in detail and offer outstanding hotels with superb amenities and the highest levels of service in both Lido di Camaiore and Forte dei Marmi, such as the UNAWAY Hotel Forte Dei Marmi or Versilia Lido | UNA Esperienze.