UNA Italian Hospitality boasts the “Best breakfast in Italian hotel chains 2025”

For the second year running, UNA Italian Hospitality has won the prestigious accolade of “Best breakfast in Italian hotel chains 2025”. Italy’s largest hotel chain has retained the title it secured last year, standing out once again for the quality and excellence of the breakfast service at its hotels and resorts.

The prize is the result of a wide-reaching survey carried out in January 2026 by RES – Hospitality Business Developers using the database compiled by TrustYou, global leader in the reputation management sector. Based on sentiment and approval ratings from 470,000 reviews completed online by guests at nine hotel chains operating in Italy’s upper-upscale sector, it has emerged that breakfast is now one of the key touchpoints for the guest experience, capable of influencing how they feel about their entire stay. The first meal of the day - which is often the last experience guests have before leaving - continues to play a central and increasingly strategic role; it is a critical factor for all hotels seeking to set themselves apart and secure their customers’ loyalty and approval.

Qualitative analysis of the reviews points clearly to the aspects which enabled UNA Italian Hospitality to retain the accolade of “Best breakfast in Italian hotel chains 2025”: the empathy and professionalism of its staff, vital in turning a straightforward service into an experience; the range and variety of the breakfasts on offer, essential in satisfying guests’ increasingly diverse dietary needs and preferences; first-rate ingredients, painstakingly selected with the emphasis on local produce and sustainability. 

The award confirms just how much energy UNA Italian Hospitality pours into restaurant facilities at its hotels and resorts. Boasting 59 locations throughout Italy, the chain has recently seen an improvement in its Net promoter score*, confirming how a superb breakfast experience directly influences guests’ willingness to recommend a hotel. 

*The Net promoter score measures customer loyalty and satisfaction by asking how likely they are to recommend a product or service.