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OUR VALUES

The principles that guide our work.

A FOCUS ON PEOPLE

With our blend of warmth, humanity and natural authenticity, we are committed to making people feel at home even when they are far away. We offer our guests meaningful, memorable stays that give them the chance to experience a slice of the real Italy: the Italian way of life, comprising natural, ancestral, wholly Italian contradictions, creating a perfectly balanced blend of poetry and realism.

EXPERIENCES TO REMEMBER

As a hotel chain firmly rooted in our country, mindful of making the most of the best it has to offer, we want to celebrate the wonderful variety of Italy's places and people, serving up moments, rituals and experiences that will leave a lasting impression and lifelong memories. With our authentic and extraordinary - but always professional and elegant - style, our goal is to deliver genuine experiences that are never run-of-the-mill.