Travel at discounted rates and discover the wonders of Italy 

Black Friday is a highly anticipated event for shopping lovers, featuring exclusive discounts and offers that make it easier to save on their favourite items. 

Gruppo UNA is no exception and, this year as well, has launched a new edition of "Black Weeks", the promotion that allows you to enjoy discounted travel throughout Italy, whether for leisure or business. 

For over two weeks and until 4 December, you can book UNA Esperienze, UNAHOTELS and UNAWAY properties and resorts across Italy, taking advantage of special discounts of up to 30% on the Super-flex rate. 

The stay can be used from 21 November to 30 June 2025, with varying deadlines depending on the chosen destination. 

As for the booking method to benefit from these special discounts, you just need to access the Gruppo UNA website directly via this link. Alternatively, you can contact the chain's Central Booking Office on 02 69826982 or write to the email address reservation@gruppouna.it.

To find out all the details of the promotion and the facilities participating in the initiative, visit the dedicated page.

Now that you have all the information you need, all you have to do is choose your next destination! A hillside villa, a seaside resort, or a stay in one of the most beautiful art cities in the country?

2024 Black Friday destinations: In-city experiences 

Gruppo UNA has 54 hotels, residences and resorts located in the most beautiful locations in Italy. Whatever your needs and the purpose of your trip, you will be sure to find the destination that suits you and, thanks to Black Weeks, you can save up to 30% on your stay. In large Italian cities, for example, prestigious structures located in strategic positions await you.

Principi di Piemonte | UNA Esperienze is located in the heart of Turin, nestled in one of the city's most renowned architectural jewels. One of its most popular services is the elegant SPA and wellness centre, offering a Turkish bath, Finnish sauna, shower circuit, relaxation area, and the option to book massages and treatments.

There is also the renowned Ristorante Casa Savoia, where the elegant and modern design intertwines with the history of the establishment. In this special setting, you will taste traditional dishes accompanied by a wide selection of fine labels.

If your destination is Milan, Milano Verticale | UNA Esperienze will be your point of reference in the city. The urban hotel, located in the eclectic Porta Nuova district, serves as a high-end accommodation, an event hub, a gourmet destination, and a meeting point for business. Inside, be amazed by the refined culinary offerings crafted by the team of Michelin-starred chef Enrico Bartolini. 

Is your journey taking you to Bologna, with its iconic porticoes and world-renowned culinary tradition? Choose the welcoming UNAHOTELS Bologna Centro for a stay just a short walk from the city's main attractions.

If, instead, you want to explore Rome and the architectural beauties that make this city famous worldwide, we suggest you book a room at the Maison Roma Piazza di Spagna | UNA Esperienze. This recently restored hotel, formerly an old college, is situated on the iconic Via Margutta, celebrated for its role in La Dolce Vita and its abundance of ateliers, shops, and art galleries. Inside, you'll find stunning frescoed vaults and an old altar beautifully incorporated into the bar counter. 

We can't overlook Naples, a city that enchants and captivates both locals and tourists in every season. Whenever you choose to visit, UNAHOTELS Napoli and its renowned Vesuvio Roof Bar & Restaurant – offering stunning views of the iconic volcano – are the perfect choice.

 A relaxing stay between Tuscany and Sicily

If you are planning a relaxing holiday, we have several destinations to offer you for a regenerating stay. For example, why not spend a weekend immersed in the Tuscan hills, enjoying a local wine?

Relais Villa Grazianella | UNA Esperienze is located in the hamlet of Acquaviva di Montepulciano. In this splendid 18th-century villa, you'll discover 11 elegant rooms and 3 exclusive apartments, along with a tasting room to savour the finest wines and a wine cellar dedicated to local vinicultural excellence.

In addition, you will have the opportunity to discover the surrounding areas with special guided tours by bike or on horseback: a real leap back in time through small villages, charming streets and breathtaking views. 

For those who cannot do without the sea, we recommend the UNAHOTELS Capotaormina, a charming resort overlooking the sea and a short distance from the beauties of Taormina. 

The property offers a wide range of amenities, such as the private beach, the saltwater infinity pool and the wellness centre. A true paradise surrounded by the blue of the sea. 

It's the right time to take advantage of Gruppo UNA's Black Weeks: from the most fascinating cities of art to the enchanting coastlines, all you have to do is choose your destination and travel at discounted rates throughout Italy.